Essay on Sacrifice in Sir Gawain and the Green Knight :: Sir Gawain Green Knight Essays

Sacrifice in Sir Gawain and the Green Knight There are umpteen different types of heroism that exist among the heroes of past and present. Heroism usually is thought of as battling and triumphing over an obstacle, or conquest of a fair-maidens love. But poster what this passage from the Mahabharata says about The True Hero. Heroes of many kinds are proclaimed hear from me, then, their goals. Rewards are assigned to the families of heroes and also to the hero himself. Heroes of sacrifice, heroes of self-control others who are heroes of truth heroes of strife are also proclaimed, and men who are heroes of giving. Others are heroes of intellect, and heroes of patience are others and also heroes of honesty, and men who live in tranquility . . . There are forest-dwelling heroes, and homeowner heroes, and heroes in the honoring of guests. (Mahabharata XIII.74.22-27) Sir Gawain and the Green Knight encompasses every point brought out in the Mahabharata about what a hero truly is. Sacrif ice is a smell that many persons choose to ignore. But Sir Gawain, throughout the book, magnified this virtue to its extent, even to the brink of death. When the Green Knight challenged the knights of index Arthur for a game, and business leader Arthur volunteered, it was Sir Gawain who stepped in. Sir Gawain was quick to rationalise to Arthur, When a challenge like this rings through your hall/To take it yourself . . . For battle. Think of your bold knights,/My life the least, my death no loss. . . (58). Of course all of King Arthurs knights were valuable to the kingdom, so the phrase of my death no loss, merely meant that the kingdom of King Arthur would continue without Sir Gawain, but it would not continue with the death King Arthur. Sacrifice continued to play a part even to the halfway point of the book and beyond. Such as that of sacrificing the pleasures of a woman which quite peradventure was the greatest of all sacrifices, one that we know Sir Lancelot would have fai led at miserably. This sacrifice would indeed save Sir Gawains life at the end of the story. Throughout the triplet days spent in Bercilaks castle, Morgana tried to seduce him, but each and every time he refused (86-90). From line 1830-1865 (104) we read of one trice that Sir Gawains virtuous ways faltered.

The Character of Cyrano De Bergerac :: Cyrano Bergerac

The Character of Cyrano De Bergerac   A man who knows perpetuallyy thing, has never closing curtain wit and charm, and has a way with speech like none other, provided is still to horrid to convey his true feelings to a beautiful woman. This poor but provided amazing man is Cyrano from the play Cyrano De Bergerac by Edmond Rostand. This man has more intellect than sand in a desert and is the most courageous Gascon of all. unless he has one tragic physical flaw. He has an enormous nose, of which he is very self conscious about and only he can disgorge about it. If any one else has anything to say about it the better say something very witty or there done for. All of this is portrayed in one of Cyranos speeches on page 40-41. The speech reveals how clever and smart he is when he says things like what a sign for a perfume shop (41) and Is that a conch, and are you Triton rising from the sea?(41).   Cyrano reveals a lot about himself in his speech like how int elligent he is to use such defective intellectual words off the top of his head. Cyrano uses phrases like The end of it must get wet when you drink from a cup. Why dont you use a tankard?(40) And words like Grandiloquent to show off his wit. Most people in that age werent educated as well as Cyrano was and that showed a lot when he spoke. Not many people in the room knew that grandiloquent meant pretentious or non straight forward. Aristophanes was also another word that no one ever used or knew what it meant.   Cyrano also revealed that he had no patience for people that made fun of, or picked on those that were less fortunate. Cyrano thought as himself as less fortunate to have a nose like his. So when people made fun of it he got very angry but yet he never lost his cool. So Cyrano would just take care of business with the bully in a entertaining manner and then be on his way.   In his speech he showed his willingness to fight and his aptitude to make peopl e mad at him.

Free Catcher in the Rye Essays: Symbols and Symbolism :: Catcher Rye Essays

Symbolism in The Catcher in the Rye J. D. Salingers The Catcher in the Rye, publish in 1951, is his best piece of work. The story is about a sixteen-year old young man by the name of Holden Caulfield. Holden is being expelled from Pency Prep and decides to leave three days early. He chooses to not go home, enabling his parents to receive the letter that his head master at Pency Prep wrote to his parents about his expulsion. He chooses to hang most in New York until Wednesday, when he is going to be able to return home. Throughout the three days, Holden is having a difficult time finding out who he is. Throughout the novel, the reader is presented with many different symbols. The symbols are clearly seen by Holdens constant repetition of their importance. The symbols are so important and their symbolism is directly connect to the major themes of the novel. Allie, Holdens young brother who died several years earlier, was a major symbol throughout the story. When Holden remembers in cidents from his past involving Allie, his attitude changes, such as when he writes the patch about Allies baseball glove or when Holden broke his hand after punching all of the windows after Allie died. I slept in the garage the night he died, and I broke all the goddam windows with my fist, just for the hell of it. (39) He feels that Allie was one of the few people who were not phony in a world full phase of the moon of phonies. More importantly, Allie represents the innocence and childhood that Holden strives to find throughout his three-day journey. In Holdens opinion, Allie represents the purity that Holden looks for in the world. Holden admits that he admires Allie more than he admires Jesus, and even prays to Allie at one point, kind of than Jesus. Allie is Holdens role model, whom he judges the rest of the world according to. When Allie dies, it creates turbulence in Holdens life. At several points during the course of the novel, Holden asks as to what happens to the duck s who are normally on a pond in Central ballpark, when winter comes and the water freezes. On page 60, Holden asks, You know those ducks in that lagoon right near Central Park South? That little lake? By any chance, do you happen to know where they go, the ducks, when it gets all frozen over?

Human cloning: what are the ethics, applications and potential undesira

Mankind has always tried to extend his knowledge about the properties of every living thing it is an integral part of adult male nature. What is also important about it is that there is constant disagreement in new views between scientists and society. One such problem is the question of human re-create. Firstly, the condition copy must be defined Cloning is the production of an exact genetic duplicate of a living organism or cell (Baird 2002, 20). This social function not only led to producing a sheep, Dolly, but it shadow also have other very useful applications. Using different methods of cloning is evaluate to change radically the process of organ transplantation and it is a way of finding appropriate treatments of diseases. As a result of this sick people can be cured and other cases might be prevented. Despite these apparently positive applications, there are near very weighty arguments against human cloning, the main one being that the idea of cloning runs counter to religion and centuries-old principles. The aim of this paper is to consider the ethics of human cloning and analyse its applications and potential drawbacks. main(prenominal) bodyThere is one very important aspect about cloning in general there are two basic methods of cloning reproductive and remedy. Not everyone is acquainted with this information, so when the word cloning is used, it evokes the concept of reproductive cloning, armies of obedient replicants, which may appear risible, but 22% of respondents in ... metre/CNN poll gave this fear as their reason for opposing reproductive cloning (Levy and Lotz 2005, 234). The following will describe the procedure of reproductive cloning, the reasons for rejecting it and arguments for this method. The aim of reprod... ...ificially conceived. It also has not been proven so far that he would have another constitution or different from usual peoples necessities of life. As it was written above, cloning could be helpful for infertile couples that want to have genetically close children to them. Nevertheless, opponents think that genetics is not compulsory in this situation and it is possible to savour adopted children as well as own, so long as the role of mutual understanding is more important than genes. At the same clock everyone has a right to marry and to have children, so why it is immoral to have a cloned offspring, if it would make parents happier and possibly will improve demographics in some countries. To sum up the theme of reproductive cloning is complicated and there is no single point of view in all categories, however, discussion of therapeutic cloning is no less complex.

Jewish Philosophers on Reason and Revelation Essay -- Research Essays

Jewish Philosophers on Reason and RevelationFootnotes are MisssingABSTRACT atomic number 18 reason and revelation different sources of truth? Do they contradict or complement each other? The present essay tries to give an answer to these superannuated questions from a Jewish pluralistic point of raft. I describe the essential enamours of the most important representatives of the two main schools of Jewish thought the rationalists Maimonides, Moses Mendelssohn, and Hermann Cohen, and the antirationalists Judah Halevi and Solomon Levi Steinheim. I tape that even the antirationalists use the tools of rationalism, by which Talmudic-rabbinic thought is characterized, in an attempt to show that they are not irrationalists. The comparison of this attitude with the general philosophic usance shows that Aristotles notion of potential knowledge is closer to Jewish thought than Platos view of recollection. IntroductionThroughout the history of philosophy and pietism the question of the tattle between reason and revelation as the two ways of leading to the recognition of truth has always been discussed. Is human reason capable of recognizing and understanding the phenomena of the visible world? Can it make any statements about the metaphysical realm (provided that it exists at all)? Or may be man has to depend on sacred truth, as in Christianity e.g., which claims to be based on the concept of incarnation as truth? What is the relation between reason and belief, between philosophy and theology? Does one exclude the other, or do both have a function with a common concern? If so, perhaps one way is scarce of an instrumental character while the other is actually expressing the aim itself? Many answers have been given during the long histor... ...th the general philosophical tradition, I would say that it contradicts Platos view as expressed in Meno according to which enquiry and learning are impossible they only are, or remembering. Aristotles notion of potential knowledge, on the other hand, is in truth close to the rational character of Jewish thought. I have tried to outline in a few words some contributions of the Jewish tradition which might serve for the promotion of advanced educational research. I am aware of the fact that the task that this general philosophical-historical outline has suggested, still has to be spelled out. I wish it only to serve as a theoretical base on which educational projects can be built, provided that they take into consideration the biblical view that man should use and develop his rational faculty, both to conquer(29) the world and to be aware of his being created.

Jewish Philosophers on Reason and Revelation Essay -- Research Essays

Jewish Philosophers on Reason and RevelationFootnotes are MisssingABSTRACT Are reason and revelation different sources of truth? Do they depart or complement each other? The present essay tries to give an answer to these ancient questions from a Jewish pluralistic point of view. I discern the essential views of the most important representatives of the two main schools of Jewish survey the rationalists M get under ones skinonides, Moses Mendelssohn, and Hermann Cohen, and the antirationalists Judah Halevi and Solomon Levi Steinheim. I show that even the antirationalists use the tools of rationalism, by which Talmudic-rabbinic thought is characterized, in an essay to show that they are not irrationalists. The comparison of this attitude with the general philosophic tradition shows that Aristotles notion of potential knowledge is closer to Jewish thought than Platos view of recollection. IntroductionThroughout the history of philosophy and theology the question of the relation betw een reason and revelation as the two shipway of leading to the recognition of truth has always been discussed. Is human reason capable of recognizing and understanding the phenomena of the physical world? Can it make any statements about the metaphysical realm (provided that it exists at all)? Or may be man has to depend on religious truth, as in Christianity e.g., which claims to be based on the image of incarnation as truth? What is the relation between reason and belief, between philosophy and theology? Does one exclude the other, or do both abide a function with a common concern? If so, perhaps one way is only of an instrumental character while the other is actually expressing the aim itself? Many answers check been given during the long histor... ...th the general philosophical tradition, I would say that it contradicts Platos view as expressed in Meno according to which enquiry and breeding are impossible they only are, or remembering. Aristotles notion of potential know ledge, on the other hand, is very close to the rational character of Jewish thought. I have tried to outline in a few words some contributions of the Jewish tradition which might serve for the promotion of advanced educational research. I am aware of the fact that the task that this general philosophical-historical outline has suggested, still has to be spelled out. I wish it only to serve as a abstractive base on which educational projects can be built, provided that they take into consideration the biblical view that man should use and develop his rational faculty, both to enamor(29) the world and to be aware of his being created.

Patient Plan of Care Essay

Explanation of Teamwork and Collaboration DiagramTeamwork and Collaboration is the development of partnerships to achieve the best possible outcomes that would reflect the particular of necessity of the patient, family or community. This theory requires an understanding of what others have to offer. The attributes which measure whether this concept exists at an optimum level atomic number 18 joint responsibility for the outcomes, shared decision-making, and unity of purpose. The antecedents or circumstances that must proceed Teamwork and Collaboration for it to exist are two or more healthcare professionals or nurse and patient, open communication and selective information sharing, common goals, and understanding the roles.Positive or negative outcomes result from the quality of Teamwork and Collaboration. Negative consequences which occur due to lack of Teamwork and Collaborationwould include bullying, poor retention, nurses departure the profession, negative effects on the qual ity of patient care, safety issues, and unresolved conflict. Positive consequences are events or outcomes that occur due to proper functioning of the concept include good retention, job satisfaction, and quality of patient care and safety. Interrelated concepts are concepts which can affect change in Teamwork and Collaboration, these are concepts which work unneurotic to ensure a positive process and concepts which if depleted or impaired can cause a negative consequence in Teamwork and Collaboration.Concepts that are relate with Teamwork and Collaboration are Professionalism, Ethics, Communication, and Patient-Centered Care. The sub-concepts for Teamwork and Collaboration are components of the concept and provide good teaching points. Nursing interventions are triggered by negative consequences. At which time the antecedents are evaluated and nursing care is directed toward improving the antecedents which should increase the quality of attributes and thereby decrease negative con sequences.

Passion That Drives School Leadership

Passion That Drives School Leadership As I have read from the article well-nigh Passion that Drives School Leadership, the leaders will be effective if he or she is doing work with manic disorder. This article Is Inspiring, informative and ch tout ensembleenging to the one aspiring to blend a leader. This is Emphasizing the important of passion In leadership. It says that it Is a powerful, Intense emotion or boundless enthusiasm.I can say that If there Is a passion It Is showing of dedication of the leaders doing his work and not all leaders of the efferent school are passionate but according to this article, not all school administrators who lack of passion are losers. Teachers and other school officials and even the superintendent can give best to perform their task with passion. This article Imparted the version of administrator who lack of passion. A leader who never prepared everything and never to expend so much time In his duties and responsibility. The one always waits for the separated day until he reaches his retirement.This is also mentioning some example of passionate leaders like the superintendent who decided to go back to a classroom belief and the one who was an accident victim resulting to her disability but she never been hopeless by the obstacle to do her desire to continue teaching behind difficulties. superstar of the best in this article, it gave of example of intense passion among teachers and school administrators. Passionate leaders spread passion to others through their love of life, doing new hangs, taking risks, creation motivated, having a sense of urgency, and reinventing self.It is a long list, but lye narrowed these descriptions of passion down to four, main leadership behaviors. Passionate people are optimistic, have a great story, involve people, and have a simple, recharge strategy. Passion is the power to simplify our work by providing focus and direction. It helps to inspires others and it has an ability to move leade rs and their system of rules from good to great and beyond. The teacher or administrator may retire but the passion doesnt.

FLOATEA company Essay

1. Executive SummaryFLOATEA go with was founded in Manila, Philippines in 2013 by Joseph Ventinilla, Shi Gerard, Grace Cervantes and Eddie Velizano, with the vision to educate the consumers just ab bulge fine milk teas. FLOATEA is an organization that offers different variants of milk teas that will give you extraordinary experience. Separating it from the other(a) pearl milk tea shops, FLOATEA (Float Ice Cream + take out Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best looking glass work out topping sundry(a) with your favorite flavors. It is a combination of creamy tripe cream, sweet, and salty that will balance the right sweet spot.We serve milk teas such as wintertime melon milk tea, caramel milk tea, strawberry milk tea, chocolate milk tea, and vanilla milk tea. These flavors of ours will give each individual a taste that will never be forgotten. We in like manner cater the best ice cream flavo rs as a topping for the preferred milk tea. We provide HEALTHYLICIOUS and SWEETYLICIOUS ice cream flavors.Our position in the merchandise is based on the way our product is being defined by our consumers considering the important factors such as price, look, product class, and application. FLOATEA also consider the human relationship merchandise that aims delight rather than satisfaction. FLOATEA targets kids (middle to college class) who had a great desire of propensity to purchase premium milk teas. It also targeted the ones who are much visiting to the place of Bonifacio High Street like family, couples that go there for dating.2. Current marting SituationThe global tea proceeds growth rate in 2006 was more(prenominal) than 3% to reach anestimated 3.6 million. The expansion was mainly due to record crops in China, Viet Nam and India. Production in China increase 9.5% over the record in 2005, to 1.05 million. in 2006, through Government policies to increase rural household incomes. Expansion of 28 percent in Viet Nam gave an out bewilder of 133,000 as tea bushes reached optimum yields. India had a 3% increase in harvest output of 945,000 for the year. This growth offset other major countries, Kenya and Sri Lanka, where output declined by 6 and 1.6%, respectively.The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigorated the market and are capturing students and young schoolmasters as their consumer base. Due to the introduction of these chained foodservice outlets, Filipino consumers are being exposed to more tea flavours and variants, further increasing the sophistication of the market. Unilever Philippines Inc had an overall value share of nearly 25% in 2012, and was the leading brand manufacturer in tea through its popular brand Lipton, one of the first tea brands in the country. Unilever Philippines In c produces a wide variety of teas, covering black, fruit/herbal, green and instant tea. Its inexpensive prices and strong distribution make it a popular choice among consumers. take out tea is likely to grow even more over the forecast period. newsbreak tea, in particular, has minimal penetration in the market. It is priced on a par with instant coffee, giving it the potential to compete with instant coffee brands. With the right selling and promotions, and improved distribution, it could take some market share from instant coffee.3. Threats and Opportunities AnalysisNew go help FLOATEA to better meet their customers needs. These services can FLOATEAs business and diversify their customer base. New technology helps FLOATEA to better meet their customers needs with new and improved products and services. engineering also builds competitive barriers against rivals. New products can help FLOATEA to expand their business anddiversity their customer base.They have a strong competitor s and their threats are the Zen Teas, Infinitea, piffle time and other milk tea beverages. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed do from 100% freshly brewed loose-leaf teas of high quality for an overall healthier lifestyle. Chatime is the next trend in beverages. A unique Tea concept that is use to make Tea a healthier, refreshing and fun alternative to Coffee. Unlike the traditional Tea houses in the Far East, Chatime is making great inroad in marketing tea to the mass populace. Chatime opened its first outlet in the year 2005 in Taiwan and also the number of stores which is approaching to 1000 in 80 cities in four continents worldwide. You can now find Chatime in the US, Canada, Australia, Taiwan, China, Malaysia, Indonesia, Philippines, Vietnam, Singapore, UK and India.4. Objectives and IssuesMarketing ObjectiveTo offer consumer best health advantage through FLOATEA.To establish as ma rket leader in herbal tea industryTo enable FLOATEA to satisfy, fulfill the consumers personality & lifestyleTo increase FLOATEA popularity as an icon in Tea product.Issue AnalysisMain issues that should be addressed in the Action PlanCompany needs to gain experience in the market placeAggressive promotion efforts to establish brand name and gain market share5. Marketing StrategySeparating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet,and salty that will balance the right sweet spot.Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage). And most especially those people who are near and often there at the place dating and visiting. Floatea also has targeted the people who are Milk Tea lovers who want to experience and try something new closely Milk Tea. Also, Floatea has targeted people who love ice cream. Milk Tea and ice cream all in one.Service StrategyOur strategy would be, were going to launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams.We think of position a creativeness side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. Were going to put entertainment side where there is a playstation and xbox Kinect wherein they can play for free people when they buy FLOATEA from us.Pri cing StrategyOur pricing type is value-based pricing that is based on the customers perceived value of our product depending on the quality and service we could offer to them. We believe that our product is competent enough to be one of the best and delicious milk teas that they could ever experience.publicity StrategyPromotion in Bonifacio High Street (BHS)We will promote our product in Bonifacio High Street by spreading the news in the brotherly networking sites about our product. Also, for the first day, the first 30 customers will have the floatea for free. We will be giving out flyers inceptioning in the malls Market Market and SM Aura, and from Serendra to the other buildings in Bonifacio High Street. Other than that, we will be posting short video of our product together with the other information aboutit in the social networking sites.We will also be having our make website for further information.DemographicFloatea target middle class (middle to college class), young pro fessional (new graduates), and professional (working stage) who had great desire of thirst to purchase premium milk teas. And most especially those people who are near and often there at the place dating and visiting.PsychographicOn the priming of psychographic, Floatea has targeted the people who are Milk Tea lovers who wants to experience and try something new about Milk Tea. Also, Floatea has targeted people who loves ice cream. Milk Tea and ice cream all in oneTechnographicPeople who uses social-networking sites like Facebook, and Twitter.Market positioningWe are positioning the floatea as the most catchy and unusual taste, and would provide the memorable experience to each and every customer. As we serve the unique teas that brazenly gets the creamiest ice cream on top of milk tea. But flexible to be adjusted the taste bt adding or to lessen its toppings by customers own choice.Target SegmentCustomer NeedsBenefitsMiddle class ( middle to college) consumer market triumphUnique drinking experienceSocial belongingPriceSocial standingPremium priceGood lookingRefreshingYoung professional ( new graduates) Business MarketSatisfactionTo remove stress in workUnique drinking experienceEasy to take out gaugeRefreshingProfessional ( working stage) Business MarketSatisfactionTo remove stress in workTo relaxHealthy lifestyleHealthier than well-off drinksConvenientNutritional informationQualityHealthier alternative to heavy sugar6. Action Programs2013JanuaryFirst week of January start of a New year our first branch and product FLOATEA will be open to people on Bonifacio High Street on 7th street near Market Market, SM Aura and other restaurants there. Will be also giving free milk teas with any flavours they want for the first 30 costumers.FebruaryOur company would start providing advertisements for our consumers especially our target market to attract them of our product. Will be giving out flyers and promos away from us to advertise and let them know about us. a butWe launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams.AprilWe would be holding a bazaar convention that gives away prizes from raffle draws, special discounts for dealers, and partnerships to companies. An addition in advertisement will also be made where target market.MayWe will be having our own website for advertisement and will give out flyers and posters directly to our possible buyers and consumers.JuneWe innovate our main branch and put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us.JulyBecause many buyers and people go to our place we build a south floor for our customers to have more space to stay and chill in when they buy milk tea from us.AugustWe think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with dif ferent kinds of colours of paper.SeptemberWe put a drive thru for people who are in a hurry and buy FLOATEA without leaving their carsOctober afterwards innovation, we expand our FLOATEA business and build more branches to different places in Pasig, Mandaluyong, Makati and Manila. In different branches they have their own theme and marketing strategy.NovemeberWe plan to have our own brand Ambassador which would be Kuya Kim, Matteo Guidicelli and Sarah Geronimo for their outstanding know about health, lifestyle and popularity. Because of this our product will be more known for people and we will be adverstide in tv and commercials.December January 2014We prepare and countdown for our 1 year anniversary in our main branch and will be having a programs such as activities, games, education talk and teaching about milk teas and healthy living while having a free FLOATEA for everyone for the first 100 customers7. ControlsMarketing managers of FLOATEA are further to re-examine their goal s and objectives on a bi-weekly basis and assess success and shortcomings. Based on their evaluation results, they are encouraged to make appropriate changes to drive the company forward. Each objective in this plan is smart, and should be evaluated monthly to see if the company and marketing program is on track to achieve it.

Crime in Schools

Students NameMakeeda Brooks InstructorMrs. Rochelle Porter-Linton Course Freshman Composition II SectionM Assignment quarrelsome Essay DateNovember 18, 2010 The modern world places too very much reliance on technology. Do you agree? Technology, which means the development and application of tools, machines, materials and processes that help to crystalize human problems. Comp bed to the past technology has improved tremendously making it near impossible to survive in an environment without it.Technology however creates three main issues helplessness, environmental hazards and social problems. Over reliance on technology is at the expenses of the environment. Individuals health is increasingly being moved(p) by technology champion of the major reasons for this is the increased use of cell phones. There is a harmful radiation that emerges from the use of cell phone which affects the human brain.Flora and fauna has been also affected due to the increased usage of pesticides the air, water and soil has been contaminated this is then trickled down to humans who consume fruits and vegetables. Social problems that arise from an over reliance on technology is poor communication and relational skills and an addiction to the internet. Technology has caused a break down in the communication process because individuals spend much metre on the internet sending instant messages that are not grammatically correct.This in turn creates problems with persons writing essays and other general papers for school purposes, because they are accustom to writing a particular way on the internet it is embedded in them and therefore relate it to everything they do. An addiction to the internet cause individuals more so the younger multiplication to be socially deprived. The younger generation relies on the internet to keep in touch with friends and family, this however eliminates the need for face-to-face conversations. Individuals and society becomes helpless and at a loss as to how to proceed without technology.This result in persons being replaced by machines in the labor market and much reliance is placed on these machines to increase productivity and generate more revenue. Whenever there is a division of machinery in the labor market there is vent to be problems because of the reliance that is placed on these machineries. Tedious house chores that were normally done manually are now been done with the use of technology for poser washing of clothes made much easier with the invention of the washing machines.The modern world has placed too much reliance on technology. A breakdown in technology, such as a loss of electricity, would bring societies and economies to a standstill. Excessive use of technology depletes natural resources, affects the human health and causes the younger generation to be helpless. While technology has improved our standard of living in many different ways and made lives easier, we should use it in such a way that it benefits in dividuals as well as the environment.

Bp Oil Spill

Television if full of advertisement and propaganda. As well as the net profit with advertisement popups and clips on the sides of every webpage. Propaganda is information drop out by an organization or government to promote and idea or ca give. Many of these ar misleading and bias, trying to make you believe in the same things they do and convince you to participate in whatever cause they are in. Think more or less some of the commercials you seen on television such as news reports, movies, political ads, and recall ads.The most memorable to me are recall ads such as lawyers qualification announcements for medicines and compensation. As well as when election time comes around and all of the runners are putting their names out there. Also, every day, watching the news on new crimes passing game on in the world and previews for my next favorite movie. Those are all different techniques of propaganda. The purpose of me writing this essay is to fork out you the propaganda in a sim ple informative commercial or newscast. My main focus lead be on the BP oil squelch.The first sociology theory I go away compare with is symbolic interactionism. Symbolic interactionism is the use of symbols or face to face interaction. The way that this relates to the BP oil spill is the way that the owner of the company, Kenneth R. Fineburg, said that he was going to help and compensate the victims of the oil spill. Commercials and speeches were made about his plans to contribute back for the damage and loss of wages that his company had caused the Gulf of Mexico and victims.The second theory will be functionalism. Functionalism is the relationship between parts of society. In this situation, the society came together and fought to be compensated to get their lost wages back. Claiming they have mortgages, bills, car payments, and children to pay for and they have non been working in 8 months. Citizens of the affected area appeared on news cast and commercials were made expla ining their situations, trying to reach out to some matchless that they needed help.The last theory is the conflict theory. Conflict theory means competition of scarce resources or the elite control the poor and weak. This relates to this situation as the big man, Mr. Fineburg, having the money and resources to help the people out with their lost wages. As, well his colleagues were trying to tell him that he was over compensating the victims. They had all of the control over whether or not the victims were going to be able to get paid and bailed out of this mess that one man was responsible for.In conclusion, propaganda was used in ways to reach out to people about the real problems going on in the Gulf of Mexico during the time of the BP oil spill. I used the 3 main theories of sociology to compare how each of them relates to the oil spill. The rich over powering the poor, how society came together to get help, and the interaction between the people when the word needed to be put out. RESOURCE Schwartz, J. (2011, February 17). Gulf of Mexico Oil Spill Blog. Retrieved from http//gulfofmexicooilspillblog. com/2011/02/17/gulf-of-mexico-oil-spill-blog-bp-propaganda/Bp Oil SpillBP OIL SPILL Under the Deepwater Horizon, an offshore drilling ring of British rock oil (BP) caused an oil spill in the Gulf of Mexico. The incident occurred on April 20th 2010, where equipment failed and caused the explosion sinking the ring, and causing the death of 11 workers and more than 17 workers injured. The British based energy company also faced other problems at the site of the oil spill. More than 40 million gallons (estimated data) of oil spewed into the Gulf of Mexico.Oil spill in the Gulf of Mexico is a very serious threat for the wildlife as it causes water pollution. The oil spill effected many coastal areas in the US, equivalent the Louisiana, Alabama, Mississippi and Florida. The oil spill disaster strongly damaged wildlife cycle in the Gulf of Mexico, and many specie s were thrown into extinction. Similarly, thousands of pedigreees were thrown into extinction. Many people has questioned the honorable decisions and core value system that BP used to cut corners with the accident namely, the race to maximize profits at all costs.We are all aware that one of the main causes that let to the disaster were the result of bad decisions, in which a less expensive option (whether to run a test or use a particular kind casing pipe, for example) would save lives. There has been zero dollars spent on research concerning how to handle oil spills for off-shore drilling by BP scorn the companys NET profits above and beyond all salaries, bonuses, or overhead costs- of more than $59 BILLION (The Rachel Maddow Show on MSNBC, aired at 7 p. m.EST on June 28, Monday). The paperwork submitted to the U. S. Minerals Management Services (MMS) by BP in 2008 was 582 pages long, supposedly covering all of BPs operations in the Gulf of Mexico. However, they omitted their a bility to deal with oil spills in a smite-case scenario just to get their permits for drilling. Another very unethical act by BP was when President Obama was scheduled to visit Louisiana back than, BP hurriedly chartered temporary workers and handed out gear (paper haz-mat uniforms, etc. , but told these temps not to talk to anyone. As soon as all the TV cameras and the presidents motorcade left the area, these for show only hires immediately stopped working (a local government official took photos and attempted to question a few, who advised him they were not supposed to talk to anyone, on BPs orders). They did not come back on the following day or any day thereafter.On the zero dollars spent for developing back-up systems, BP informed The Rachel Maddow Shows representative that they confide on an organization which they claimed does spill research even though the investigators from the show discovered the organization named by BP does not receive any money from BP nor do they do research for ways to stop oil spills. In other words, BP was unethical and lied again. This British Petroleum is listed as the fourth wealthiest corporation in the entire world, and yet they lie about the extent of their spill.They fudged figures and information (against the law) in order to get a license to drill in American waters, they did not even bother to change the batteries for the system they claimed was their back-up. BP, as most oil companies (and other business), are aimed at making as much money as possible. In this case because of the big cover up the media did, BP was forced to fix the problem, and it is a problem that its costing them major money, both through clean up and lost product. BP has so far committed $42 billion to cleaning up.I really hope that BP (and other companies) learned the lesson, that cutting corners and cost reduction is not the only point that organizations should focus on. It is not safe to cut corners and presume that things will not happen. Make ethical decision, have back up plans, and worst case scenario preparation. If BP would be more ethical and do the right things either by using the latest safety precautions when drilling (not cutting corners, and reducing costs), and base faster and more dynamically when the disaster occurred, they could have avoided billions in cleanup and damages that they faced and are still facing now.The BP oil spill has offered a moment for reflection for leaders around the world about their most basic beliefs. To many people, the BP oil spill has brought home the idea that future corporeal leaders must develop personal ethical standards for making decisions that go beyond just a financial calculation. There are plenty of business practices that are legal, but fall short in being ethical. But I believe being ethical does pay off, slowly and steadily. You may drop off some opportunities, but your reputation and self-perception is invaluable.

Banyan Tree Case Study Essay

banian channelise offers a unique experience with its hotel and health club experiences in the mho East Asian region. Labeling itself as an aspirational shuffle, the lodge was established by the Ho family in 1992 and has boasted a gross profit of $52. 1 million in 2006. Its superior branding, excellent corporate social duty practices and its c beful enthronization and expansion strategies attri only whene to its success. As the company goes public it faces the unseasoned possibilities, offered through increased capital, and new challenges such as demands imposed by shareholders.How leave behind the company continue to expand its profitability maculation preventing brand dilution through overexpansion? Key issues Branding banian shoetree is an exclusive brand, catering to plenteous travellers. In order to expand its customer base, banian Tree launched a brand, Angsana, which meets the needs of a broader customer base. Angsana does not shortly operate in the said(prenomi nal) regions as banyan tree Tree hotels, this separation has occurred to prevent cannibalization and dilution of the brand. While being effective, this reduces the number of locations in a given world.Spreading the companys resources and intimacy over many regions may not be cost effective. Banyan Tree should continue to be cautious in expansion but not over cautious as to limit the brands profitability. The brand has also been extended to offer spa works, retail outlets and other shops. The company continues to manage its brand portfolio while preserving its distinctive identity and strong brand image. The strong brand image has allowed Banyan Tree to open 3 brands of spas throughout the world.Opening spas is one substance Banyan tree can build an image, gain regional knowledge and assess profitability prior to opening a resort in that domain of a function or location. Banyan Tree relies on customer experience as its strongest promotional tool. Delivering a consistent product may be challenging in the service industry because of the products intangible product nature, employees must be properly trained in order to continue to deliver superior service. As Banyan Tree continues to grow it must ensure through recruitment and training that the services delivered continue to be consistent, a challenging and all-important(a) issue in any service offering.Corporate Social Responsibility (CSR) Banyan Tree operates under strong CSR principles including building and operating resorts with minimal environmental damage and liaison in community development and environmental projects. Banyan Tree is an international company, it is important that it continues to gain the support of local governments, who will assist and support Banyan Tree, should any conflicts arise. The CSR principles also affect the brands image, and the company should continue to operate under these principles to deliver a consistent, positive brand image.These CSR efforts are noticeable in ont ogeny countries and the media coverage has helped build the brands image and credibility. These guiding principles should continue to be implemented as the entire brand communications strategy has been base on third party endorsements and word-of-mouth and public relations. Business operations Banyan Tree operates a variety of profitable business segments, including hotel investment and management, spa operations, gallery operations, property gross revenue and design and other services.The largest percentage of profits comes from hotel investment and the second largest percentage is derived from property sales. Banyan Tree conducts property sales primarily in Thailand, where laws prevent foreigners from owning land, Banyan Tree sells resort residences on the land, and leases the land to the buyers allowing foreigner investors to own property in Thailand under local law. airscrew sales can be volatile and risky, it is an important factor in the profitability of Banyan for any given year, but the company should continue to shed light on that hotel investment and other business segments are the core of the companys operations.Currently Banyan Tree resorts are almost exclusively in the South East Asian region. The concentration of business in this region exposes the company to risk should natural disasters or other crises occur in the area. Banyan Tree has a successful business model which could be replicated in other emerging tourist destinations globally. Banyan Tree should expand its operations outside of the area in order to diversify its operating risk. As Banyan expands its locations it must continue to ensure that hotels and spas are built surrounded by natural beauty, as this continues to be a key part of brand distinction.Initial Public Offering (IPO) Banyan Tree was recently offered as a publically traded company. This will allow an expansion of the companys capital in order for it to continue expansion. It also changes the operating atmosphere the co mpany faces. The shift from private investment to public investment requires some change in operating procedures as well as new demands from shareholders. Banyan needs to manage and meet these new demands while maintaining its core values and company image. Competition As South East Asia gains popularity as a tourist destination, both Banyan Tree and Angsana are facing increased competition.The Banyan Tree resorts face competition from other niche hotels, customer preference in this product category include quality, brand recognition, location and the scope of the amenities. As competition increases, customers tend to become more price sensitive as the number of options increases. One way to ensure that Banyan Tree highlights its exclusivity is to draw the attention of critics in order to increase the rating of their resort locations. The Angsana resorts are facing competition from mainstream luxury hotel chains, such as intravenous feeding seasons and Shangri-La Hotels and resorts .These competitors are huge, boasting over 50 hotel locations, their size allows them to maintain a stronger brand image. Strategy and Conclusion Banyan Tree has consistently offered customers a unique experience at both its resorts and spas. The unique design highlights the characteristics of the natural beauty surrounding its select locations. It continues to meet the needs of this high end, niche trade with its superior service. Previously run exclusively by the Ho family, after the initial public offering, must ensure that its brand image and exceptional service delivery are not diluted by shareholder demands for higher profit margins.Branding and corporate responsibility will continue to be an important factor in the companys operations and marketing strategy. Banyan Tree should continue to use the Angsana brand to broaden its customer base but focus on retaining Banyan Tree as its core brand because of its limited competition and premium profit margins. This successful brand continues to expand its operations, currently the company operates heavily in the South East Asian region, Growth strategy 1. Resource allocation tradeoff. The challenge is to balance two distinct brands Banyan Tree and Anagsana.And differentiate them without diluting either, the leading brand Banyan Tree in particular. 2. Banyan Tree needs to keep innovating and exceeding customer expectations which require whole resources, management focus, and control of the brand portfolio to stay relevant and competitive. 3. Although the entire brand is based on the unique Asian touch and cultural heritage, Banyan Tree has to evaluate its relevance and sustainability carefully as it enters new territories. It can localize its offerings to better suit the local tastes and environments, but Banyan Tree should be well-founded about the extent of localization.

Cultural Destruction Essay

Development of fraternity has forced the primeval culture to evaporate due to the break their tradition has undergone in the past. The essentials were forced to adapt the albumen tradition persuasion it would benefit them in the long-run. Both The Loons by Marg bet Laurence and Compatriots by Emma lee(prenominal) Warrior portray uniform messages some the Natives. The main characters Hilda and genus genus Vanessa represent ignorance because of their sterile nature towards the culture. However, as Vanessa matures she goes through a realization and understands the sorrow and bother of Piquette and her tradition other than herself. Vanessas final rationality of Piquettes life and culture symbolizes the loons. Both short stories reveal the lack of friendship and understanding the white society knows about the Natives.The perception that Vanessa classifies Piquette as shows how ignorant and narrow-minded she is as a child. The knowledge young Vanessa has about the Natives be b ased on stereotypes from her peers, which moreover consists of their physical appearance and territory. It seems to me that Piquette must be in the same way a daughter of the forest, a kind of secondary prophetess of the wilds, who might im objet dart me, if I took the right approach, some of the secrets which she undoubtedly knew-where the whirlpool made her nest, how the coyote reared her young, or whatever it was that it said in Hiawatha (Laurence 112).This description of Native life shows the reader that Vanessa really has no clue what Piquettes life is like, she may live in a forest but her secrets are dark and deep. Vanessa thinks that if she exits Piquette with a good first impression then shed reveal those secrets to her. Young Vanessa most likely picked up this stereotypical opinion from her surroundings, which is seemingly a vision from the white societys point of view. However, Vanessas perspective is limited because she is born as part of the white culture. Due to Piq uette constantly brushing Vanessa aside when she attempts to be friendly kills Vanessas beliefs to what it means to be a Native. In addition, Hilda as well shows ignorance towards the Natives.Hilda also has an ignorant view of the Native culture. Hilda is anxious to learn about the Indians and their tradition as she follows Lucy around seeking for real Native experiences. She searches for Helmut in relys of fulfilling her desire to understand the complex history and modern day reconstruction of the Native culture. I want to see him, Hilda said, I heard about him and I read a book he wrote. He seems to know a lot about the Indians, and hes been accepted into their religious society. I hope he can tell me things I can take home. People in Germany are really interested in Indians. They even have clubs (Warrior 171-172). Hilda believes that Helmut knows a lot of information about the Natives lifestyle due to the fact that he wrote a book about them and also dresses like them.Her unive rse narrow-minded blocks the true perception of Helmut being phony because the Natives themselves are non concerned of their own culture. Shit, that guys just a phony. How could anybody turn into something else? Huh? I dont think I could turn into a white man if I tried all my life. They wouldnt permit me, so how does that German think he can be an Indian- theyre crazy (Warrior 174). This statement proves the inequality in our society between the Natives and whites, the option of social change remains both socially and politically acceptable for those with privilege and power only. Although, young Vanessa and Hilda are perceived as ignorant, young Vanessa has an epiphany at the end of the story.As Vanessa matures, she goes through a sudden realization of everything that happened at Diamond Lake during that summer with Piquette. Many things has cause Vanessas final understanding of Piquettes struggles as she recognizes her fathers effort to try to open up her perspective to the bi gger world when she was a child, forcing her to leave her boundaries due to Piquettes stubbornness to express herself. The significance of her fathers effort becomes valuable to Vanessa when she returns to Diamond Lake and sees the changes.The small pier which my father had make was gone, and in its place there was a large and solid pier built by the government, for Galloping Mountain was now a national park, and Diamond Lake had been renamed Lake Wapakata, for it was mat up that an Indian name would have a greater appeal to tourists (Laurence 119). The governments idealization ofthe lake shows how their ignorance connects with young Vanessa visualizing of Piquette as the daughter of the forest. Although, Vanessas knowledge of Piquettes life is much clearer, she still doesnt understand the Native culture.Vanessa also realizes that trying to gain more knowledge and understanding about the Native culture through Piquette wont get her anywhere because Piquette is as clueless as her. She accepts that her understanding towards the tradition is not going anywhere further than what the white society views it. However, Vanessa acknowledges the effects the white society has done to the Tonnerres family and the Natives. Piquette had the mindset of an adult while growing up due to the struggles her family has undergone. The mothers not there, my father replied. She took off a few years back. Cant say I blame her. Piquette cooks for them, and she says Lazarus would neer do anything for himself as long as shes there (Laurence 110). The effects of hatred and discrimination theyve gone through drove them into a dark pot of poverty causing Piquettes mother to leave, which fully shaped her life. To cease racism, she marries a white man to attempt to acquire identity.For the merest instant, then, I saw her. I really did see her, for the first and only time in all the years we had both lived in the same town. Her defiant face, momentarily, became unguarded and unmasked, and in her eyeball there was a terrifying hope (Laurence 117). Piqutte desperately tries to fit in with the white community that constantly rejects her and as a result, Piquette surrenders herself to them by marrying a white man to satisfy her craving to belong in the society. Also, another reason she marries a white man is because she refuses to let her children to go through the same manipulation she experienced as a child. However, her husband either left her or she left him, which drove her to alcoholism. Vanessa uses the loons as a symbol to represent the Native culture and Piquettes life.Vanessa uses the loons sadness and disappearance as a metaphor for Piquettes life. The government destroying the loons natural habitat represents the white society assail the Natives territory. The government spoils the wilderness, the most important thing they should value. It seemed to me now that in some unconscious and totally unrecognised way,Piquette might have been the only one, after al l, who had heard the crying of the loons (Laurence 120). The white society misunderstood Piquette and her culture instead of embracing them. Piqutte is the only one who understood the crying of the loons due to the similar struggle theyre going through.Perhaps they had gone away to some far place of belonging. Perhaps they had been unable to find such a place, and had precisely died out, having ceased to care any longer whether they lived or not (Laurence 120). The loons either died or left Diamond Lake trying to find another place to fulfill their of necessity because theyre forced to leave the society by ignorant people, just like Piquette and the Natives. In conclusion, the Native culture in todays society is scattered due to the destruction the culture experienced in the past. The white culture thought it was a good idea to get rid of the Natives thinking itll help them, but in reality it just made many lives miserable. People are trying to revive the culture by learning about the tradition, but since it wasnt passed down to generations, people only practice the information they think they know.

Love Kills Slowly

Amanda Miragliuolo Prof. T Woodard 1101/1100-1150 11-15-10 Research paper Love kills slowly Love is sure enough a life learning control. Whether if its good or bad, you still learn what to do in that situation if it arises again. Usually people tend to think with their hearts and not their minds when it comes to jockey, I call it the cognize spell. When people fall in love their lives tend to get so much easier because they have somebody to depend on and some whiz to talk to. However, there are unhealthy consanguinitys as well that suffer make some angiotensin converting enzymes life miserable and only bring them down.Some of the most democratic rationalnesss wherefore relationships fail are because of jealousy. If you foott combine your better half then there is no relationship. Another reason is due to lack of communication, which is much needed in a healthy loving relationship. Trust is one of the main reason why love fails. If you truly love somebody then you will end ow them first, no matter what and never doubt them. Being in love takes a lot of wee-wee and time, precisely in the end its worth every second. Jealousy is a big downfall in relationships. It set up easily change how you feel about a person.Being jealous is basically assuming the pommel about your partner and the situations that they are in. Sometimes jealousy is caused by your own actions. If you are unfaithful to your partner you are most likely going to question and be suspicious about your partners every move. consequently of course that will lead to fighting and lying. These are things that you do not want to experience in a relationship, they will only stress you out and get you upset. I recently went through a life changing relationship and I came to find out that love really does open your eye and make you a wiser person.My relationship with Patrick was a roller coaster, it will most definitely be an experience that I will never forget. Even though it was a very unhealt hy relationship I am glad that It happened because it made me into the person I am today. Jealousy was a big portion in our relationship. Patrick would question every single thing that I did and he would usually not allow me do anything without him. To me, thats not what love is. As time went on jealousy took over him and I finally opened my eyes and realized why. He was cheating on me with my best friend.The jealousy that he had on me was because of his own actions with being unfaithful to me. Because he was doing this he thought it would be just as easy for me to do it too. This situation really got to me because I not only lost my boyfriend but I lost my best friend as well. Relationships shouldnt be like this. It should be speak out and simple, if you love somebody then be with them, and only them. Or just dont be with them at all. Cheating is very common in relationships and that is when the trust disappears. Emotions coming from jealousy, usually escalate into trust issues. Trust is the most important thing in a relationship, If you dont have that then the relationship will fail. You cant say that you truly love somebody if you dont trust them. A lot of hearts are broken because of lies and cheating. Healthy relationships have total and complete trust with one some other and never doubt each others honesty. Unfortunately for me, its going to take a miracle for me to trust another guy with my heart again. However, the situation with Patrick only made me a stronger person. Experiencing the crying, screaming, and the violent heart pounding situations really changed me.Now I know when to get out of my possible future relationships when and if that person hits something if they are mad, or if I actually get scared of them like I felt with Patrick. I knew I needed to provide him when furniture went flying across the room, but I was thinking with my heart and not my head. The irony in this is that my best friend Gina knew all about this and held me while I cried on her shoulder and she is the one who he cheated on me with. Trust isnt just in love relationships, its in intimacys as well.As much as I miss being with my best friend everyday, I have learned and accepted that our friendship will never be the style it used to be. Love grows where trust is laid and it dies when it is betrayed. Communicating with your love one should be nothing but a pleasure for you. Not in some cases. in that respect are people in this world that are in relationships just for one reason, for sex. To me thats called pickings advantage of someone and not cherishing what sex is really supposed to mean between two people. neglect of communicating can also end a relationship quite fast as well.If you barely ever see or talk to your partner then what is the point in being with them? pack should enjoy their relationships and they should love spending time with their partner. A relationship takes two people to work and the labour has to come equally from bot h sides. People need to appreciate who their with because their partner is with them to love and care them. romanticistic relationships can be wonderful with the right person. A relationship with the wrong individual however can lead to years of heartache, emotional damage, and even physical damage.An unhealthy relationship can damage the way we feel about love and romance for the future. They can turn what is supposed to be a loving, supporting, and judgement relationship into a hating, unfaithful, and lying one. We all know to avoid people that appear insane or abusive and not select them as a dating partner. However, some individuals are better at hiding their personality and behavior abnormalities, like Patrick. Falling in love is going to take you on a wild roller coaster. With good or bad experiences, you will soon learn how to comfort your heart.Usually people tend to think with their hearts and not their minds when it comes to love, I call it the love spell. Unhealthy rel ationships can make someones life miserable and only bring them down. Some of the most popular reasons why relationships fail are because of jealousy. Another reason is due to lack of communication, which is much needed in a healthy loving relationship. Trust is one of the main reasons why love fails. If you truly love somebody then you will never doubt them. Being in love is the greatest tincture in the world, you just have to be careful who you give your heart to.

Research Proposal of Dove

blade is perceived to be in important intangible asset for confederacy which gives company a cutting march on in growthion market with positioning in consumer mind. To leverage on winner of stigmatise, companies go for marking consultation which is offering varied recent-made point of intersection in the same stigma name. Such fall guy schema is intended to be pursued to save follow of innovation new daub, to minimize risk of manoeuvre failure and to leverage on victory of live steel.Organization who argon in ain upkeep product business often go for such brand appurtenance treating brand as their assists where they try to leverage on their brand equity by launching new products under already established brand names (Vanitha et al, 2001). There be many factors that delimitate the effectiveness and success of brand continuation in somebodyalized sustainment products. Perceived Quality of recruit betray, the relative importance of fit of brand with cons umer symptomatics and mission of brand are important variable which sterilise brand success (Park, et al, 1991).Beyond those factors, in case of personal care brand address, media provision, brand ontogenesis and brand management and public congenator to fleet the brand are considered to be influential in evaluating the success of brand extension. This inquiry work is per utilize to evaluate the effectiveness of brand extension dodging in personal care products in general and brand extension strategy of peacenik brand of Unilever. The report provide elaborate whether brand extension strategy of plunge was successful one considering the variable mentioned above.The report is inclined(p) based on customers responses collected through with(predicate) survey and observations of branding expert to assess such effectiveness. The overturn from products launched under brand extension strategy lead be dependent variable that impart be evaluated against Brand Campaign, Media Planning, Brand Development and Brand Management, and Public carnal knowledge Strategy of brand. The study pull up stakes be based on dive brand of Unilever which lead outline how company changes branding strategy with ontogeny of peacenik brand. 1. 1 Back argument of the OrganizationUnilevers journey as business organization started at 1872 as margarine business. In 1890, the company was named as Lever Brothers Limited. In 1930 Margarine Unie (Netherland) and Lever Brothers Limited (UK) merged and renamed as Unilever Limited. Serving 2 cardinal customers gentlemanwide, the company is achieving annual turnover of 51 billion in 2012 (Unilever, 2013). The company sells its products across 190 countries where emerging market now counts for 55% of the business. The company have portfolio of 14 cash cow brand that are generating 1 billion gross revenue worldwide.The company employs around 173,000 lot around the globe (Unilever PLC. 2013a). The portfolio of categories shows th at around 35% of revenue comes from Suvoury, Dressing and spread, followed by Personal Care which is somewhat 28%, Home Care which is 18% and food and beverage segment covers 19%. Unilever has a portfolio of cd brands among which some are world largest in harm of generating ideas. With an asset base of 46. 16 billion, the company has run profit of about 7 billion (Unilever PLC. 2013b).Dove is a billion brand of Unilever which is generating annual revenue of 2.5 billion a year in 80 countries. Dove Brand was launched in 1957 as alternative to liquid ecstasy to care of dry scratch. Since 1980 many product is launched under Dove brand ranging from body-wash, deodorants, body lotions, facial cleansers, to shampoos and conditioners through brand extension (Unilever PLC, 2013). Unilever terms Dove as a brand with a purpose. 1. 2 noetic of the Study Brand is perceived to be very important factor to position product in consumers mind. A brand image has become a salient mental image ry and critical success factors of emulation which gives firm competitive advantage in product market.To leverage on such competitive edge firms at metres takes strategy of brand extension to leverage the success of real brand to optimize and rationalized investment in brand. But such brand extension produced mixed result in terms of effectiveness or return on brand extension due to brand fit with product launched, operating(a)ity of brand and consumer attitude to accept new product (Kim and Deborah, 2008).To change consumer science on the ground of functional benefit of brand, organization has toreshuffle its branding communication to reposition brand in consumer mind which put across a panopticer view of brand rather than functional benefits. The effectiveness of such brand extension depends on how firm develop brand, build brand and plan media to communicate the brand and maintain public notification to engage stakeholders (Bottomley and Stephen, 2001). Innovation of Bran ding campaign is some other important parameter in this regard. The study result evaluate the brand extension strategy of Dove through examining through different factors mentioned just above to justify brand extension strategy in Personal care product category.1. 3 contrast seek Questions The pursuance query question lead be human bodyed to conduct the study. what is the brand extension strategy of FMCG company in personal care products What are the factors that affect brand extension strategy of an established brand in case of personal care products How brand campaign, media cooking, customer attitude, brand victimization and management, public apprisal reshuffle brand extension strategy in case of Dove brand of Unilever What is the statistical observations of effect of components of brand extension in positioning product in consumer brand 1.4 question butt Every interrogation is conducted with fulfillment of some objectives in mind. Those objectives persuade the se archer to pursue seek in this field of study to enrich the inquiryer intellectual observation. The following(a) are the look objective of the study which motivates the looker to pursue this research. To review brand extension strategy in personal care productTo trace out the originators that plays tombstone role in developing brand extensions strategy in personal care products To explore the critically success factors that determines the effectiveness of brand extension strategy in personal care products To leave off out how brand campaign, media readying, customer attitude, brand development and management, public relation compete role in affecting success of brand extension of Dove brand of Unilever To evaluate the outcome of the study through statistical test to validate the findings of the study on rand extension strategy of Dove To suggest capture and item recommendations and to provide conclusion along with mentioning the scope of future scope of study. 2. 0 Liter ature ReviewLiterature review is very important part of any credible research and it provides the research an opportunity to review similar and pertaind previous research to take knowledgeable brainstorm to design his or her study. The second chapter of the research will cover the literature review related to title of the research. The following sections will be covered by this chapter. 2. 1 Brand Brand potty be defined as name, tern, sign, symbol or design, or a combination of them intended to identify the goods and services of one vender or group of sellers and to differentiate them from those of other sellers (AMA, 2011). 2. 2 Brand addendum and Types of Brand ExtensionBrand extension is strategy of launching and selling new product under an established brand name of other existing products to persuade customers perception with success of existing products (Monga and Deborah, 2007). Extension can be draw as strategy to sell new products without establishing a new brand of the company (Chen and Liu, 2004). There are two types of brand extension nearly utilize in branding strategy. The following graph is elucidating such types of brand extension. Figure Types of Brand Extension Source (Kim and Lavack, 2001) 2. 3 The Reasons of Brand Extension There are logics why organization goes with brand extension instead of launching new brand for every new product.The most influential arguments are reducing risk and cost of launching new products, increasing sales and profit of the company and being able to look a premium price (Alokparna and Zeynep, 2012). The other contend includes increase brand awareness and perceived brand value of the company (Smith and Park, 1992). 2. 4 Brand Extension in Personal Care products Brand extension in personal care product is to a greater extent than prevalent than other types of product due to homogeneity in product temper and communication of crude perception to the consumers. From Unilever to P&G everyone does follow brand extension strategy more or little in their personal product portfolio (Xie, 2008). 2. 5 Factors that Determines the success of Brand Extension strategy Various factors brand extension strategy of personal care products.The given case outlined the following factors that were considered influential in affecting brand extension strategy to Dove from soap to other personal care products 2. 5. 1 Branding Campaign Branding campaign is very important parameter to change customer perception from a narrower point of view to broader point of view. Earlier Dove is considered a cleansing cream or moisturizing cream (Tom et al, 2012). Whenever Unilever intended to communicate Dove as Masterbrand, it reshuffles its campaigning strategy to communicate Dove brand campaign as Campaign for Real Beauty (Deighton, 2008). The case produced the following discussion. 2. 5. 2 Branding to deepen Customer AttitudeSuccessful brand extension strategy change customer attitude to the favor of new produc t launched under established product category. In Dove case, the branding campaign redefines the notion of beauty to the women of the world by saying that every woman possesses real beauty, which is merely not defined by size, skin or age. The brand defines beauty as function of self-esteem, feeling superiority about oneself. Such gossamer step to change women attitude toward beauty invites discussion and debate, which ultimately gave the familiarity of new product under Dove brand (Deighton, 2008a). The following comments are from Marketing Director of Dove. 2. 5.3 Media Planning Media planning is very important to communicate brand extension to new launched products. The effectiveness of media planning largely defines how effectively and efficiently message can be communicated to the target customers (Jack and Roger, 2002). Uniqueness and cost consideration are most influential ingredients in media planning where company favors to choose unusual media to attract easily customers attention and least cost media to save market cost of the organization (Clarke, 1997). Dove posted a filming featuring dove in YouTube for which Unilever did not turn over a penny literally. 2. 5. 4 Brand Development and Brand ManagementBrand development is successful predictor of brand future. If an innovative and compelling brand is actual, it is mostly assured that brand will emerge as successful. Whenever a brand is successfully positioned in one product category, it is very easy to extend it to new product (Kumar, 2005). Successful brand development requires innovative brand development team, alignment of branding communication with characteristic of products so that they best fits distributively other (Monga and Deborah, 2007). In case of Dove Brand, extension brand development was separated from brand management in specific market. 2. 5. 5 Public Relation and Brand ExtensionPublic relation or PR is emerging as very effective tool in communicating messages of new brand or brand extension to customers. The recent observation is that impact of advertisement is falling and that of PR is rising. PR is more effective when it comes to matter of communicating credibility of brand, saving of cost and clutter (Volckner and Henrik, 2006). Moreover, Brand friendliness with PR can formulate a compelling communication strategy of brand extension with low cost (Tom et al, 2012a). Public relation of Dove was compelling covering both positive and rebuke comments from leading press and marketing commentators which gave the firm great publicity (Deighton, 2008). New York Times mentioned about PR success of Dove as below 3. 0 Research MethodologyResearch regularityology will be triplet chapter of the research, which is mainly a roadmap of the research to the outcome, which will be apply with different type of methodology to extract out the insight from the incumbent research (Hunter and Leahey, 2008). The research methodology section will employ the following prof iciencys. 3. 1 invention of Research The most important element in research methodology is research design which will be cornerstone for further research steps to extract out germane(predicate) information from collected data. The research design consist of planning of research, dissecting and collecting raw data and observations from the key stakeholders to build a harmonious research that will fulfill social objectives (Brymanand and Bell, 2003).The research design is launched with research ism. 3. 2 Philosophy of Research The research philosophy is very important ingredient of research design where philosophy concentrates on reasoning of rationality and scientific approaches, law of generalization to develop and establish knowledge. This research is based on positivism philosophy where transparency of research will be ensured through utilisation of true sense to make reproduction of information (Hussey and Hussey, 2007). This philosophy of research mainly employs scientific t ools and techniques to reason knowledge of imagination extracted from observed behavior (Saunders et al, 2009).The research philosophy that stands against this research philosophy is anti-positivism philosophy which prefers deal judgment on research issues. Positivism philosophy uses statistical tools which is not employ by anti-positivism philosophy (Remeniyi et al, 2008). 3. 2. 1 Justification of Positivism Philosophy The justification for selecting positivism philosophy is that in this philosophy research is carried out on through objective manner to explore the cause effect relationship between exogenous and indigenous variables (Irving, 2006). 3. 3 Research Approach There are mainly two broad type of research is used by the researcher for conducting research.These approaches are induction and deduction approach. This research will be based on deduction approach, which is a top down research approach concentrating to relate research outcome with reasoning rather than a subjec tive general statement. This approach is very much relevant to bring a concrete conclusion. Deductive approach depends on earlier conceptual and suppositional structure, which is supported by quantitative data (Steinar, 2007). 3. 3. 1 Justification of Deduction Approach The strongest argument of exploitation deduction approach is that this approach is based on scientific principles, which leads to highly structured and organized ground for the development of research hypothesis.This approach is also relevant for collection of research data to elucidate the relation and dependency among the variables to prove the hypothesis (Kumar, 2008). 3. 4 Methods of Research Quantitative and qualitative two research methods will be used in this research through application of different qualitative and quantitative research technique. 3. 4. 1 Quantitative Methods This method will be used for collecting pristine data collection. unlike statistical parameters will be used under this method. The graphical presentation will be employed as instrument of quantitative method along with charts to display information more visibly (Churchill and Iacobucci, 2005). 3. 4. 2 Qualitative ResearchIn case of subjective measurement qualitative technique will be employed. Brand extension and product categories have many dimensions that are qualitative in nature which need subjective evaluation. This method will be used mostly in case of data which are nonnumeric in nature and more concerned with behavioral aspect of the responders. This research has applied a mixed approach of research by incorporating qualitative and quantitative variable. Quantitative one has been applied to find the Effectiveness of Brand extension in case of Personal care products. On the other hand, to measure impact of public relation, media planning and brand management qualitative approach will be used. 3. 5 entropy SourcesData will be collected from mainly two types of sources, primary sources and secondary wind ing sources. For primary data, macrocosm will be female customers of Unilever in London. Beyond customers, brand manager of Dove at Unilever UK will be asked for an interview, which is also another source of primary data. Total 100 customers will be surveyed and three managers will be interviewed. The primary data will be concerned with collection of data through a questionnaire that will ask about demographic profile of customers and research topic related questions where respondent will be asked on predetermined questions (Agresti and Finlay, 2009). The questionnaire will provide some statements and give respondent to put score based on their opinion.The secondary source of data will be relevant articles, books, website and annual report of Unilever. Appropriate referencing will be provided to authenticate the sources of secondary data. 3. 6 Sampling, Design and Size 3. 5. 2. 1 Target Population The target population of the research is all the potential respondents relevant to r esearch study within some specific parameters (Churchill and Iacobucci, 2005). For the purpose of this study, the population included female users of Dove brand of Unilever UK in London. The demography of the respondent is developed in such a way that customers from different age, ethnicity and income level is selected. 3. 5. 2.2 Sampling Sampling is a technique to filter respondent from population to conduct the study as deal with whole population is literally impossible. the influential sampling method is probability sampling where equal chance of each candidate from population might be selected. There are other sampling technique that could be employed in this research study which are random sampling, systematic sampling, stratified random sampling etc (Foss, 2007). Having considered time and resource constraint, convenience sampling technique is best suited with this study 3. 5. 2. 3 Design of Sample Design of sample refers to the process of selection of sample units.A self-admi nistered survey will be conducted among the targeted sample and the in person with female users of Dove brand in London. 3. 5. 2. 4 Sample size A sample size of 100 is expected to be collected for this study. Beyond them 3 managers will be asked for interview. Enough time will be given to each participant to reduce the error. The questionnaire is designed in simple side of meat to reduce risk of ambiguity. Respondents Number Female users of Dove brand 100 Executives managing Dove Brand 3 Total 103 3. 6 Data psychoanalysis Tools and Techniques Graph, table and different diagram will be used to display data that will be collected through questionnaire. These will be done in primary data analysis. The core part of the questionnaire will be based on 5-point Likeart crustal plate.The questionnaire provided to female users of Dove will consist of close-ended questions and interview questionnaire provided to the managers of Unilever will be open-ended questions. To assess the responses C-alpha test will be employed. The following techniques will also be used in this study. 3. 6. 1 Usage of Statistical Tools for Analysis To examine, filter and transform the collected data with research objective statistical tools will be used for reaching conclusion and approving decision making (Panneerselvam, 2004). Data will be analyzed through application of most up to date statistical tools used in business research. Two clean-cut questionnaires were used in this research to analyze effectiveness of brand extension strategy of Dove brand. The following statistical tools have been used in this research.Graphical Technique the graph will be produced in spreadsheet software program of Microsoft Office Excel. In addition to generation of graphs, excel will be used in most quantitative analysis of the study. Pearson Correlation Matrix Correlation matrix is in fact a technique to develop relation between dependent and independent variables. It mainly observed how variables are dep endent of each other. Scaling Technique Scaling technique will be used in this study in case of subjective evaluation of respondents. In this procedure, weight is assigned according to rank (Cooper and Schindler, 2008). Result will be presented as percentage through rank percentage analysis.Regression Analysis Regression analysis is used in research arena mainly to calculate the dependency of dependent variable with independent variables. It incorporates different statistical test such as P value, t-test to assess the influence of the relation in terms of statistical consideration. The regression equation of this study will be as below Where, Y= drug-addicted variable (Dove Brand Turnover) ? = Constant ?1= Coefficients of brand campaign X1= Brand campaign ?2= Coefficients of customer perception toward brand X2= Customer perception toward brand ?3= Coefficients of Brand Development and Management X3= Brand Development and Management?4= Coefficient of Media Planning X4= Media Plannin g ?5= Coefficient of Public Relation X5= Public Relation e= Error term 3. 7 Ethical Consideration To complete research with appropriate research guidelines research ethics is very important. Considering good aspect of research enough time is given to the respondent of the study so that they can depict their true view on research questions. Primary and secondary data will be used in this study. Consent from the respondents will be taken and appropriate licence will also be ensured for customs duty of their given data. Confidentiality of the responses will be maintained purely to ensure privacy of their data.The disclosure of respondent identity will be based on their permission where if they are not willing to disclose identity, their identity will not be exhibited. Beyond that fact, usage of any secondary data from any source will be acknowledged with appropriate reference. Hence, the ethical aspect of research will be followed very strictly in this research. 3. 8 Possible Resea rch Outcome The research is pursued to find out whether brand extension strategy of personal care product is effective through analyzing the case of Dove brand of Unilever. The incumbent researcher is very mustiness interested to explore the association of brand extension through different factors in making success of newly launched products.The research will produce how brand campaign,customer perception towards brand, brand development and management, and brand, media planning and public relation associates in making brand extension effective in case of Dove brand of Unilever. 3. 9 Limitation The main demarcation line of the research is the period allocated for conducting the study. Another important limitation is the inability to remove the biasness of the responses due to subjective nature of the data. Another limitation is the dimension factors related in brand extension in addition to mentioned factors, which might produce incomplete conclusion. 4. 0 Time Scale of Research T he dissertation will be produced by maintaining the following time scale Task to be Executed Week 1 Week 2-4 Week 5-8 Week 9-11 Week 12 Questionnaire Development and dodge of the Thesis Survey Conduct Data mining and FilteringIntroduction Literature Review Research Methodology Data Analysis Submitting First Draft Submitting Second Draft Proof Reading and Error Checking Final long-suffering 5. 0 Conclusion It is observed that brand extension strategy in personal care products is more prevalent and effective than any other products. This research study is intended to explore the effectiveness of brand extension strategy of Dove brand of Unilever. The researcher believes that the study will produce valuable insight in such evaluation that will be useful for both the executives and academicians. It will also score opportunity for further research in this field of the study.

Of Truth by Francis Bacon and A Short Analysis Essay

What is true statement? verbalise jesting Pilate, and would non stay for an answer. Certainly there be, that delight in giddiness, and count it a duress to fix a belief affecting1 free-will in thinking, as well as in acting. And though the sects of philosophers of that kind2 be gone, yet there remain certain discoursing3 wits, which are of the same veins, though there be non so much blood in them, as was in those of the superannuateds. But it is not only the hindrance and labor, which men take in finding reveal of legality, nor again, that when it is found, it imposeth upon4 mens vox populis, that doth bring lies in party favour but a natural though corrupt rage, of the lie itself. One of the later school5 of the Grecians, examineth the matter, and is at a stand, to think what should be in it, that men should approve lies where neither they stimulate for pleasure, as with poets, nor for advantage, as with the merchant but for the lies sake.But I apprizenot tell this sa me trueness, is a naked, and open day-light, that doth not show the masks, and mummeries, and triumphs, of the world, half so stately and daintily as candle-lights. Truth may perhaps herald to the bell of a pearl, that showeth best by day but it will not rise to the price of a rhombus, or carbuncle, that showeth best in varied lights. A mixture of a lie doth of all time add pleasure. Doth any homophile doubt, that if there were taken out of mens minds, vain opinions, praise hopes, false valuations, imaginations as one would, and the akin, but it would leave the minds, of a number of men, poor shrunken things, abundant of melancholy and indisposition, and unpleasing to themselves?One of the fathers, in great severity, called poesy vinum doemonum, because it filleth the imagination and yet, it is but with the shadow of a lie. But it is not the lie that passeth through the mind, but the lie that sinketh in, and settleth in it, that doth the hurt such as we spake of before. But, howsoever these things are thus in mens depraved judgments, and affections, yet truth, which only doth judge itself, teacheth that the query of truth, which is the love-making, or wooing of it, the knowledge of truth, which is the presence of it, and the belief of truth, which is the enjoying of it, is the sovereign good of hu homoity nature. The first cock of God, in the plant life of the days, was the light of the sense the extend, was the light of reason and his sabbath throw ever since, is the illumination of his Spirit. graduation he breathed light, upon the look of the matter or chaos then he breathed light, into the face of man and still he breatheth and inspireth light, into the face of his chosen. The poet6, that beautified the sect7, that was otherwise inferior to the rest, saith yet excellently well It is a pleasure, to stand upon the shore, and to see ships tossed upon the sea a pleasure, to stand in the window of a castle, and to see a battle, and the adventure s thereof on a lower floor but no pleasure is comparable to the standing upon the vantage ground of truth (a hill not to be commanded, and where the air is always clear and serene), and to see the errors, and wanderings, and mists, and tempests, in the vale below so always that this prospect be with pity, and not with swelling, or pride. Certainly, it is heaven upon earth, to cause a mans mind move in charity, rest in providence, and turn upon the poles of truth.To pass from theological, and philosophical truth, to the truth of civil business it will be acknowledged, even by those that practise it not, that clear, and round dealing, is the honor of mans nature and that mixture of frauds, is like alloy in coin of gold and silver, which may make the metal work the better, but it embaseth it. For these winding, and crooked courses, are the goings of the serpent which goeth basely upon the belly, and not upon the feet. There is no vice, that doth so cover a man with shame, as to be fo und false and perfidious.And therefore Montaigne saith prettily, when he inquired the reason, why the word of the lie should be such a disgrace, and such an odious charge? Saith he, If it be well weighed, to say that a man lieth, is as much to say, as that he is brave towards God, and a coward towards men. For a lie faces God, and shrinks from man. Surely the wickedness of falsehood, and breach of faith, cannot possibly be so highly expressed, as in that it shall be the depart peal, to call the judgments of God upon the generations of men it being foretold, that when Christ line upth, he shall not find faith upon the earth. get down 1. Loving.Note 2. The SkepticsNote 3. Latin, windy and ramblingNote 4. RestrictsNote 5. Lucian.Note 6. LucretiusNote 7. Epicureans.AnalysisAs a pragmatic and as an empirical thinker Bacon subscribed to the important Renaissance idealsSepantia (search for knowledge) and Eloquentia (the art of rhetoric). Here in the essay Of Truth he supplements his sea rch for truth by going back to the theories of the classical thinkers and also by taking out analogies from everyday life. It is to be mention here that his explication of the theme is impassioned and he succeeds in providing almost neutral judgements on the matter. Again, it is seen that Bacons last essays, though written in the same aphoristic manner, stylistically are different in that he supplied more analogies and examples to support or explain his arguments. As this essay belongs to the latter group, we find ample analogies and examples. Bacon, patch explaining the reasons as to why people evade truth, talks of the Greek philosophical school of sceptics, set up by Pyrro. Those philosophers would question the validity of truth and constantly change their opinions.Bacon says that now people are like those philosophers with the important difference that they lack their force and tenacity of argument. He says that like him the Greek philosopher Lucian was evenly stick at the c ircumstance that people are more attracted to lies and are averse to truth. Bacon is surprised by the fact that people are loathed to find out or even acknowledge truth in life. It seems to him that this is an immanent human tendency to do so. He finds evidence in support of his arguments in the behaviour of the ancient Greek sceptics who used to question the validity of truth and would have no fixed beliefs. Bacon thinks that people bear like those philosophers. But he understands that they lack their strength of arguments. He then finds the Greek philosopher Lucian, while considering the matter, was equally baffled.Lucian investigated and found that poets like lies because those provides pleasure, and that businessmen have to tell lies for making profit. But he could not come to a definite conclusion as to why people should love lies. Bacon says that men love falsehood because truth is like the bright light of the day and would show up pomp and splendour of human life for what t hey are. They look attractive and colourful in the dim light of lies. Men prefer to protect illusions, which make life more interesting. Bacon here gives an interesting semblance of truth and falsehood. He says that the regard as of truth is like that of a pearl, which shines best in the day-light, while a lie is like a diamond or carbuncle, which shines best producing varied rays in dim light of candles. He comes to the conclusion that people love falsehood because it produces imaginary pleasure about life.Bacon also examines the statement of one of the early Church authorities, which naughtily condemned poetry as the wine of the devils. Bacon here shows that even the highest art of manpoetry, is composed of lies. He seems to have compounded the two statements made by two early Christian thinkers. He agrees with St Augustine who criticized poetry as the wine of error, and with Hironymous, who condemned poetry as the food of demons. The equation is that, since the devil or Satan works by falsehood, lies are its food. Poetry tends to be Satanic because it resorts to falsehood while producing artistic pleasure. Bacon, however, makes a bank bill here between poetical untruth and fascination with falsehood in everyday life. He thinks that poetic untruth is not harmful, as it does not leave lasting impressions on the mind and character of a person.On the other hand, the lies, which are embedded in the mind and control and regulate every thought and action of a person, are harmful. Bacon refers to the Epicurean doctrine of pleasure, beautifully expressed by the famous poet of that school, Lucretius, who considered the realization of truth to be the highest pleasure of life. Bacon says that the value of truth is understood by those who have experienced it. The inquiry, knowledge and the belief of truth are the highest achievements that human beings can pursue. He amplifies the matter by giving an analogy from the Bible. According to him, God created the light of the senses first so that men could see the world around them. The last thing he created, according to him, was the light of reason, that is, the rational faculty. Bacon here interestingly comments that, since he finished the work of Creation, God has been diffusing the light of His spirit in mankind.He supports his argument by referring to the Epicurean system of pleasure beautifully expressed by Lucretius who held that there is no greater pleasure than that given by the realization of truth. The summit of truth cannot be conquered and there is tranquillity on this peak from which one can survey the errors and follies of men as they go through their trials but this survey should not fill the dish with pity and not with pride. The essence of heavenly life on this earth lies in the constant love of charity, an unshakable trust in God, and steady allegiance to truth. At the concluding section of the essay Bacon explains the value of truth in civil affairs of life.He is conscious o f the fact that civil life goes on with both truth and falsehood. He feels that the mixture of falsehood with truth may sometimes turn out to be profitable. But it shows the inferiority of the man who entertains it. This is, he says, like the composition of an alloy, which is stronger but inferior in purity. He then compares this kind of way of life to that of a serpent, which is a symbol of Satan itself. Bacon finds a striking similarity between the crooked and mean devices adopted by people and the zigzag movements of a serpent. To clarify his point more clearly, Bacon quotes Montaigne who said that a man, who tells lies, is afraid of his fellow men but is unafraid(predicate) of God who is all perceiving. Bacon concludes his arguments by saying that falsehood is the height of wickedness, and such that it will invite the fretfulness of God on Doomsday.Read more http//www.motarjemonline.com/forum/showthread.php?894-Of-Truth-by-Francis-Bacon-and-A-Short-Analysis&langid=1ixzz2Io3rEf 00 Under Creative Commons endorse Attribution Non-Commercial