Topic: "Four Best-Practices for Renovating Your Brand—Before It's Too Late"

The purpose of this paper is to write an analysis of an article that discusses an legal opinion of merchandising management. During my research I was attracted to an article by Fred Geyer Titled, ? quad Best-Practices for Renovating Your Brand?Before Its Too Late?. After pick up Geyer?s article, I found his reasoning for identifying the fatality to modify how a firms patsy is represented early in the production life cycle (PLC) strain of maturity rather than caudal in the decline phase as essential to irresponsible change results. He also pointed out that the ablity to identify the accept for change fecal matter be instrumental to sustaining notice equity, brand postioining, and suces plentiful differentiation. Geyer points out that there is no doubt whatever firms that can recognize the need for change in his statement, ?Stories of market heroes who trans fresh poorly performing brands never fail to dishonor us: the transformation of Dove into an empowering br and; the shift to healthier take for McDonalds; the rebound of Hewlett Packard in the PC market?. It is the unexpected marketing heroes who renovate their brands while they argon strong and growing. They slur ever-changing market dynamics and address them as opportunities originally they sop up time to develop into threats. Their reward is swift profitable emersion without the negative headlines (Geyer).

But on the opposed there are many companies that are not as adept at being responsive to market changes. So how can you do something before it?s too late? Geyer outlines four keys to brand transformation in the maturity phase of the PLC. They are: 1. ! catch a holistic understanding of the brand, 2. numerate for segment swings, 3. steal the underlying issues, 4. Apply the right strategies. A holistic, customer-driven understanding of the certain brand and a vision of the brands early are all important(p) to proactive... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper