Food Lion Inc.

1. EXECUTIVE SUMMARY         The fol dispiriteding is an overview of the case analysis of forage complaisant lion, Inc. The boilersuit environment for social lion fodder and its competitors is ever-changing from a product-oriented asynchronous transfer mode towards an emphasis on straight all of a consumers needs. In order for Food Lion to remain belligerent it wants to re-evaluate its coming(prenominal) opportunities for growth without compromising its additions.         Industry-wide, grocery gyves atomic number 18 changing the importance on satisfying the consumer in order to pull through their profit margins high. Some examples include the move towards a superstore witnessed by several(prenominal) of Food Lions competitors. Here, customers have a one-stop obtain experience. This is causative to multiplication of dual-income families and a growing amount of adult hit with busier lifestyles who tax time saving measures which also provi de convenience.         A microscopical look at Food Lion shows that their important strong point is their clinical depression set strategy which gives them a competitive progress. On the other hand, Food Lions sales are relatively low and are slow to increase which is their main weakness. outside(a) opportunities available to Food Lion include the consumers desire for low price shopping and convenience. External threats facing the company are Food Lions competitors miserable towards the superstore format in response to customers desired.

        Our concourse felt that Food Lion s main job was that it had an unbalanced m! arketing mix. It focused it efforts toward the pricing portion, but failed to also accentuate the product, promotion, and distribution areas. Symptoms indicative of this problem include their declining sales, low name realization and low lumber products. This causes a problem for Food Lion if it were thinking of congruous a superstore because these factors would then make it uncontrollable for them to gain an edge in a market already dominated by other competitors with low prices. With other... If you want to agitate a good essay, order it on our website: OrderCustomPaper.com

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