International Marketing - Virgin Blue (A piece of Empire)

Executive Summary Current Situation * sodding(a) Blue shortly operates as i of cardinal major domestic Australian airlines, the other being Qantas. * The confederacy currently holds an approximate mart share of 33%, which it has certain in the five old age in which it has operated. * vestal Blues dodging is simple; it offers an easy-to-understand, humiliated priced carrier, utilise a low-cost headache model ensuring high increase margins. discern Issues * The virginal blur stands in a plaza where it has numerous opportunities ahead of it. * The chance for the company to move into a global market place. * Upon moving into a global market, the memorial tablet must have consistent values, a constant brand image as well as common positioning. Key Recommendations * Increase capacity and capability with regards to the fleet - larger, multi track planes * campaign to create meaningful customer relationships, perhaps by introducing a loyalty program similar to that of the Qantas Club * With regards to the entire Virgin group, employ a brand image which will try the innovative, risk-taking attitude of Richard Branson when moving the company into a global market. add-in of Contents * company Background                                                      3         Industry abstract                                                               3         Analysis of Case                                                               5          selection Solutions                                                      10         Recommendations                           Â!                                      11         Implementation Issues                                                      13         Reference List                                                               14         Log                                                                                 15 Company background Virgin Blue, provides woolly cost, low fare domestic flights, offering frequent rider serve on routes between all of the Australias major cities, is one of the subsidiaries of the Virgin Group that was established on 3 August... If you want to die a full essay, order it on our website: OrderCustomPaper.com

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