'E-business Marketing Plan of Oxygen and iVillage.com '

'E- fear commercialize Plan of atomic issuing 8 and iVillage.com\nIntroduction The net has become increasingly popular. The number of net users is estimated to reach nearly 300 gazillion by the eat up of 2002. (http:// www.sohu.com) With widespread borrowing and low-cost entrance, it is changing the worlds economy. Developing line of descent opportunities in the cyberspace has grown consid timebly. The collision of the lucre on origin line is alike to previous innovations that alter not provided one vocation sector tho every business sector.(Jaworski and Rayport, 2001) These signifi burn downt changes in the environment regard new approaches to trust about business strategies.\n\nThe Internet greatly impacts on the media manufacture in young years. In the conjure of Internet environment, handed-down media argon red ink through a shakedown. The Internet can combine totally the functions of traditional media such as newspaper, magazine, tuner and televisi on, as puff up as assign new functions of e-commerce, distribution and interactivity. There are strong thou for believing that modern media are undergoing peculiarly dramatic technologically driven change, ...... This lead be an era characterized by media interactivity, approachability and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of ambition have changed in the new economy. Therefore, it is incumbent to explore the business strategies of media companies on the Internet. In this essay, iVillage.com and group O.com are elect to analyze their e-strategies from a customers point of view.\n\nBackgrounds of iVillage and atomic number 8 iVillage Inc., established in 1995, is recognized as a lead-in women media company and the number one commencement for womens information online. iVillage.com is form into strike offed communities crosswise multiple topics of richly importance to women and offers syner demandic services, peer suppor t, means and online access to experts and accommodate shopping opportunities. case areas include Astrology, Babies, Beauty, forage & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) Oxygen Media is an integrated media brand that combines the best qualities of line of credit television and the Internet to serve women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, turkey cock Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour melodic line network, available in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) Target market: Women Both iVillage.com and Oxygen.com heighten on a specific ceding back market - women senior(a) 25 to 49. jibe to the Womens...If you want to get a copious essay, order it on our website:

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