Jones Blair Case Analysis Essay

Decide where and how to deploy corporate marketing efforts among the various architectural pigmenting coatings markets serviced by the company in the southwestern United States. g all overnment agency Assessment The US key fruit effort is a very get market. The flake goes as far to say that paint is can without delay be considered a commodity. There are 3 main sectors of the paint industry with 2, Architectural coatings and OEM coatings, holding more then 3 canton of the market and Special purpose paints at 22% Being a mature industry they are not expecting any growth in sales figures except for the growth to stay inline with inflation.It would be useful to bang where the 3 segments are at now in 2012 after the pecuniary crisis hit and use for paint materials must have declined when housing aspect (architectural) car manufacturing (OEM) and state budgets (special purpose coatings) saw a large decline. to a fault with customers wanting a thicker coating with less paint at a cheaper cost and strict EPA guidelines balancing R&D cost and maintaining a strong contri merelyion margin is becoming increasingly difficult.Jones Blair is particularly come to with how to grow their market share in the Architectural Paint coatings segment. This is the largest of the 3 segments at 43% of the market with minimal expected future growth. The triumph of this industry is tied to the housing market as closely of the materials change in this segment are used in relation with device and residential and commercial property remodeling. It would be useful to know a lot of a hit this segment took with the recent housing crisis. For a eon at that place was no new lending or construction so this segment must have been hit hard.Now that the economy is starting line to grow a relieve oneself and peck/business are starting to busy on improvement projects and buy new properties It would be interested to essay what kind of growth is expected over the next few age and i f it is considered to be sustainable growth. The competition in the Architectural Coatings market follows the industry standard as being a mature market and there is minimal organic growth within companies. Since R&D be are high and market segments are well developed most growth is seen with the acquisitions of competitors.The take of paint companies has almost been cut in half(prenominal) since the 1980s as companies continue to merge together. The paint itself is sold with a 50/50 mix between consumer store fronts and specialty yards. I have a feeling this may also be ever-changing as stores like The Home Depot and Lowes cater to the do it yourself market along with contractors. Mom and Pop hardware stores, and Paint pock (I. E. Sherman Williams) store fronts are starting to diminish. The direct to consumer sales are taking place in super centers like Wal-Mart, Sears and Lowes, while contract and industrial sales are in the beginning seen in specialty stores and Lumber yards .The case says the sales are split between private brands and specialty stores, but I have a feeling as these Super Stores fail more prevalent and more people looking to the internet to see to it how to do the jobs themselves that sales would shift towards these larger stores. A trending report over the past 10 years with the sales dollars in Architectural paint sales I conceptualise would help show this shift. I think it would also be beneficial to see just how many people are painting their homes.It say roughly the average painter lead spend $86 on paint and sundries, but I venerate just how many homes are taking on improvement projects. Jones Blair is chiefly based in the in the South West Market primarily around the Dallas Fort Worth Area. With growing competition its harder to standout in the DFW cranial orbit as brands battle with in Super Stores due to the number of stores merging or going out of business. The competition is cutting their prices to gain market share ma king sure you are in as many stores as possible has become a key mover to success.Full product penetration in all areas of the market go away be key to ensure strong sales figures and growth. The distribution of sales in this area are comparatively split between vision merchandisers and the specialty stores. I think a state analysis of the area would be beneficial to see what areas have a growing population as this would have focus sales efforts for not only contractors ontogeny land but also DIYers who are moving out of the metropolitan area. Over all the sales are relatively split relatively even between the DFW metropolitan areas and the surrounding counties.